In an announcement made public on June 29, Zoom expressed its intention to acquire Karlsruhe Information Technology, a German startup specializing in real-time translation, whose processing is based on machine learning.
Also known as Kites, the company is made up of around a dozen researchers who are affiliated with the Karlsruhe Institute of Technology.
How much of the details regarding the financial terms of the deal are yet to be known. Is that Zoom has not yet shared the financial details of the deal. On the other hand, he revealed that the startup will help him implement machine translation features for his platform.
With its eyes already set on the future, Zoom opens up the possibility of establishing a research and development center in Germany as well.
“We are continually looking for new ways to bring happiness to our users and improve the productivity of meetings, and solutions [de tradução automática] will be instrumental in enhancing our platform for Zoom customers around the world,” said Velchamy Sankarlingam, president of product and engineering at Zoom.
Crucially, this acquisition should help the company to act on the same level as competitors such as Cisco, which recently implemented a feature in its Webex software that enables real-time translation. Although Zoom experienced impressive uptake during the pandemic, its rivals tried to match and surpass its resource set as a way to grow at its expense.
Technology is increasingly entering the scene as an element that breaks down the “language barrier”, which may exist between interlocutors who communicate from different parts of the globe, and who do not share the same language.