Advertise (William Adams) William Adams, rapper and member of the Black Eyed Peas known by his stage name will.i.am, for his collaboration with Honeywell To launch XUPERMASK, a $ 299 face mask with built-in noise canceling headphones.
And with face coverings becoming a necessity during the pandemic, countless combinations of masks have emerged from the world of fashion, merchandise and technology.
XUPERMASK comes with dual triple-speed fans and HEPA filters, a type of mechanical air filter used in LG’s wearable air purifier.
The mask features Bluetooth connectivity, LED daytime running lights to take advantage of the futuristic neon aesthetic, acoustic and microphone noise cancellation capabilities, seven hours of battery life and a magnetic earphone attachment system.
The mask also comes with adjustable straps, and is designed by will.i.am Honeywell and Jose Fernandez, SpaceX designer of SpaceX suits for Elon Musk.
Will.i.am over the years has added quite a few tech titles to his résumé, investing in Tesla and Beats Electronics, and becoming Director of Innovation at Intel.
His company, called + i.am, which focuses on wearables, has acquired quite a few tech products, such as smart home company Wink and machine learning company Sensiya.
His new role as a masks designer comes at a time when some states have begun to lift mandatory mask authorizations amid the emergence of coronavirus vaccines in the United States.
However, experts say Americans will not put the masks aside anytime soon. Will.i.am told the New York Times: “SARS has happened in Japan and Southeast Asia, they overcame it, and they’re still wearing masks.”
XUPERMASKS comes with a carrying case, three-month HEPA filters, different-sized ear tips and a charging cable.
XUPERMASK has not yet received FDA clearance or approval, however It is licensed by the U.S. Food and Drug Administration for emergency use by the general public and healthcare professionals.