Electrification is at the heart of the strategy of the PEUGEOT brand, and as of its launch, the new PEUGEOT 308 will bring with it two plug-in hybrid engines in both hatchback and SW versions. As of 2021, these innovations will raise the electrification rate of the PEUGEOT range to 70%, already considering passenger vehicles and light commercial vehicles. In 2023, 85% of the models proposed by the brand will be electrified, reaching 100% by 2025, in Europe.
Right from its launch, the new PEUGEOT 308 will feature two plug-in hybrid engines, which will join an already very complete range of electrified vehicles.
The new PEUGEOT 308 HYBRID 225 e-EAT8 it delivers a maximum power of 225 hp, combining a 180 hp (132 kW) PureTech engine and an 81 kW electric motor, connected to the e-EAT8 8-speed automatic transmission (starting from 26 grams of C0₂ per kilometer and an autonomy 100% electric maximum of 59 km, according to the WPLT protocol, in the process of certification).
In turn, the version HYBRID 180 e-EAT8 it has a 150 hp (110 kW) PureTech engine coupled to the same 81 kW electric motor and the same e-EAT8 box (starting at 25 grams of C0₂ per kilometer and a maximum 100% electric range of 60 km, according to with the WPLT protocol, in the process of certification).
Electrification of the PEUGEOT range began three years ago, with the launch of the e-208 and, since then, the 100% electric models (e-208, e-2008, e-Traveller and e-Expert) and plug-hybrids. in (3008 and 508), of the Leão brand, have been imposing themselves on the market. Considering the first five months of 2021, PEUGEOT was the second best-selling generalist brand in Europe in global sales, being already the third largest generalist brand in sales of electrified vehicles. The PEUGEOT e-208 and e-2008 rank second in the respective BEV segment, increasing their shares month after month.
“Electrification is at the heart of our ‘Power of Choice’ strategy, which offers our customers the opportunity to choose the engine, conventional or electrified, that best suits their needs. The good commercial results of our electrified models demonstrate that this strategy is bearing fruit in Europe. Internationally, we will use this same portfolio of electrified models in markets where electrification is emerging, to stand out as an inventive and high-quality generalist brand. Wherever we are, we want to be true engines of progress”, says Linda Jackson, Managing Director of Peugeot.
The “Power of Choice” strategy was made possible through the Group’s multi-energy platforms, which make it possible to install in a given model the technology that best suits customers’ needs: electrical, plug-in hybrid or thermal.
For PEUGEOT, the electrified offer covers both passenger and light commercial vehicles. The brand proposes a 100% electric version in each of the models in its VCL range, allowing professionals to easily access areas green large cities, while enjoying exact identical cargo volumes as the respective thermal versions.