Facebook said today, Thursday: WhatsApp will start providing hosting services and purchasing directly from within the application, in a new endeavor to increase revenues from the instant messaging application while working to link its e-commerce infrastructure in all its services.
Facebook – which has the largest social networking network in the world with more than 2.7 billion monthly active users – is trying to increase sales from its services that have a higher growth rate than its social network, such as: Instagram photo and video sharing service, and the instant messaging service WhatsApp, which it bought in In 2014 for $ 19 billion, but has not achieved the required income since.
With the new changes, WhatsApp will enable companies to sell products directly within the app through Facebook Shops, an online store launched by Facebook last May to provide a unified shopping experience through Facebook applications.
The company will also enter the cloud computing sector, providing companies that use messaging tools for customer service the ability to store these messages on Facebook’s servers.
And he said WhatsApp Chief Operating Officer (Matt Idema) in an interview: The shopping tool will start appearing before the end of this year, while message hosting will become available in 2021.
Idema said: WhatsApp will provide the hosting service for free to try to attract new customers who pay for enterprise tools, which charge from half a cent to 9 cents for each message delivered.
The app has a relatively small customer base of tens of thousands of companies, while tens of millions use its limited free tools aimed at small businesses. In total, more than 175 million people interact with a company every day on WhatsApp, Idema said.
“The revenues are low today, compared to Facebook in general, but we think the opportunity is very big,” Idema said. He added that chats with a company that uses the new hosting service will reveal that these conversations are stored elsewhere, and are not protected by the application’s end-to-end encryption. He also said: Facebook will not use the message data hosted on its servers for other commercial purposes.