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What is data privacy? Why do companies seek your data?

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What is data privacy?

Data or information privacy is part of the process that focuses on complying with laws and regulations regarding data protection. Data privacy revolves around the way data is collected, stored, managed, or shared with third parties in line with local or international laws that regulate all such operations.

Data privacy rules

Data privacy rules revolve around three main elements:

  • The individual’s freedom to choose what personal data will be collected
  • The way individuals’ personal data is collected or shared
  • Full compliance with data protection laws

Why are privacy laws so important?

All the data protection laws in the world revolve around giving individuals freedom of choice, and enabling them to know how their data is being used. With the passage of time and the greater knowledge of individuals about details that did not mean much to them, trust has become a top priority for the individual when dealing with any company. That is why companies and websites should reconsider the way they deal with the individual data they collect. This is what people expect from companies, especially large ones.

You can’t imagine how much information Google knows about you, huge amounts of information, and data that Google collects about you on a daily basis. Every search engine operation, every video you watch on YouTube, every detail of your use of Google Maps. All this information is registered and stored with Google.

Google took the initiative and stated that all this data will be disposed of after 18 months. Here’s to talking about new users, and you and I and a few billion other existing users have to tell Google that they don’t want the company to keep their data forever.

You should know how to automatically delete search history and location data in your Google account, as your search history is more important than you think for a lot of companies.

A lawsuit filed by the Arizona Attorney General’s Office accuses Google of illegally collecting location data.

The lawsuit focused on the fact that Google deliberately made it somewhat difficult for the user to access privacy settings. The aforementioned lawsuit also accused Google of pressuring Android phone manufacturers to make connecting to those settings a bit complicated.

Although Google has provided in 2019 an option that enables you to delete the history of Google sites automatically. However, it seems that the ease of access to these options within the operating system is also taken into account, and this is what put Google in question.

The size of the conflict between the laws and the companies’ commitment to them comes from the fact that users’ data is the most important possession of any company active on the Internet, as the more the company knows about a particular person, his inclinations and interests, etc., the greater its ability to direct products or services that suits him and displays them while browsing the Internet or interacting on social networking sites.

Cookies are what track your behavior on the Internet and collect information about your interest in a particular product, for example, and thus enable Google advertisers to show you the advertisement of this product in front of you wherever you go on the network!

Google has announced that it is gradually getting rid of these third-party cookies – or so-called cookies – that are used to track the user in the Chrome browser to target ads and replacing them with a new technology it designed called (Federated Learning of Cohorts), which Known as FloC, it aims to target users collectively rather than individually to protect their privacy. However, Google has announced that it will postpone the ban on cookies until 2023

Google announced earlier in 2021 that apps across the Google Play Store must display details about the data they collect starting next year, as well as other information about privacy and security practices, in a new security section in their listings.

The initiative came after Apple began requiring app makers to tell users what tracking information they would like to collect and get permission to do so, while displaying what are referred to as privacy labels.

The change most relevant to marketers with iOS 14 centers around app tracking. Starting this year, app developers are required to request permission to track a user. This answer determines whether an advertiser’s IDFA is shared.

In its official iOS 14 announcement, Apple ambitiously describes the new Maps as the best way to navigate while protecting your privacy. Here, Apple refers to its most popular competitor, Google Maps, as collecting large amounts of data.

It is no secret that the changes that Apple introduced in the version of the operating system (iOS 14) iOS 14, which is to require application developers to request permission from users before they can collect data or track them while they are using applications, may significantly affect many advertising companies, specifically Facebook Inc.

company analysts sayMKM Partners): “Some online advertising companies, such as: Facebook and Snap, will be more negatively affected by this feature than other companies.”

The problem with Facebook is that the new privacy feature in the operating system (14 iOS) offers an explicit second option for users that they can use to stop application developers from tracking them, as Facebook fears that the option not to allow tracking will be the first choice for most users, as it showed recent poll From data analytics company AppsFlyer, nearly half of users – 47% – are likely to choose not to allow apps to track them.

For example: If you click on an ad and then purchase a product after going to the website that posted the ad. This lets this site or seller know that you came from the website or ad platform on which their paid ad was posted. This is very important because it allows advertisers to track conversions and justify the money they spend on advertising on ad platforms such as Facebook.

WhatsApp announced a three-month delay to its new privacy policy that was set to take effect on February 8 after widespread confusion over the new policy mandating data sharing with Facebook prompted the company to reverse course on the new privacy policy.

The update does not affect the sharing of data with Facebook regarding user conversations or other account information.

Facebook explained that its update addresses commercial chats in the event the user communicates with the company’s customer service platform via WhatsApp.

The company wrote in post NEW: We’ve heard from many people about the confusion about our latest update, there has been a lot of misinformation causing concern and we want to help everyone understand our principles and facts.

Since 2016, WhatsApp has shared certain information with Facebook, including your phone number. Unless you are one of those who opted out of data sharing while the option was still available that year.

However, WhatsApp does not look at people’s chat messages or listen to their phone calls. Conversations are end-to-end encrypted to protect against these breaches.

However, a pop-up informing users of the new change included a mention of how WhatsApp has partnered with Facebook. It also included an alert telling users to delete their account if they chose not to agree to the new terms.

And the company issued post Separate this week in an effort to clear up confusion, it included a chart outlining what information is protected and unshared when someone uses WhatsApp.

WhatsApp media attack

But the many media reports highlighting the addition of a new language to the privacy policy — language that WhatsApp says has been misinterpreted to mean mandatory data sharing — and disinformation across social media platforms have combined to become A complete backlash against WhatsApp privacy.

The result was an increase in subscriptions among competitors, such as: Telegram and Signal.

WhatsApp says it is now using this three-month delay to better communicate both changes in its new policy and its long-standing privacy practices around personal conversations, location sharing and other sensitive data.

The company said it was changing the date people are asked to review and accept terms. No one will lose access to the app if they do not agree to the new privacy policy.

“We’re also doing a lot to clear misinformation about how privacy and security work on WhatsApp,” she said. We then move to people gradually to review the policy before the new business options become available on May 15th.

The policy will not change when it appears. The goal of the update is to inform users that messages with businesses via WhatsApp may be stored within Facebook’s servers. Which entails sharing data between the two companies.

WhatsApp explains why

WhatsApp says this data can be used by companies for the purpose of advertising, but Facebook does not share it across its apps automatically.

The company hopes the extra time will help it deal with the controversy and better improve its messaging about what is already changing.

Read also: How to stop Twitter from selling your information to advertisers

Also Read: Want to Pay for the Best iPhone Privacy Features?

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