The process of accessing and storing large amounts of information for analytics purposes has been around for a long time. But the concept of big data gained momentum in the early 2000s when industrial analyst coined Doug Lani The prevailing definition now For Big Data or Big Data.
Big Data is a set of data that is huge in size, that is generated at an unsteady speed and that increases and grows exponentially over time. It is difficult to deal with using traditional data processing and storage devices. The reason is that the data source is constantly producing a huge amount of information. For example, the New York Stock Exchange It produces one terabyte of data each day.
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Examples of Big Data
indicate statistics More than 500 terabytes of data enter Facebook’s data center every day. This data comes in the form of photos, videos or even user comments and posts.
Statistics also indicate that a single engine of a conventional airliner produces more than 10 terabytes of data every 30 minutes. need data This huge data or the big data needs to be processed and stored in real time until the plane’s work is completed as we know it.
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The importance of Big Data
Improving the way companies work
Companies use Big Data or Big Data in their systems to improve operations, provide better customer service, create targeted marketing campaigns, and take other actions that can ultimately increase revenue and profits. Companies that use Big Data effectively have a competitive advantage over those that don’t because they are able to make faster and more accurate business decisions.
Improving the results of marketing operations
Big data provides clearer insight when evaluating customer behavior and interests. Companies can use it to improve marketing, advertising and promotions in order to target customers according to their desires and consumer behavior. Both previously stored or new data can be analyzed to assess the preferences of consumers or buyers, increasing the ability of companies to respond to desires .customers and their needsحتياجات
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Using Big Data in scientific research and improving medical outcomes
Big Data, or Big Data, is also used by medical researchers to identify disease signs and risk factors and is used by clinicians to help diagnose diseases and medical conditions in patients. In addition, a range of data from electronic health records, social media sites, the Internet, and other sources provides health care organizations and government agencies with always-up-to-date information about infectious disease threats or outbreaks.