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Twitter reintroduced account verification, bringing back the famous blue brand

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Twitter reintroduced account verification – bringing back the blue mark – after consulting with public feedback. Designed to help users validate the authenticity of accounts of high public interest, the verification scheme has been suspended for three and a half years, but has started to be implemented again.

Twitter said the break was because the blue mark was being seen by some as a highlight of some individuals by the company.

<> At the time, the company stated: “We gave the verified accounts a visual highlight in the service that deepened this perception. We should have addressed this before, but we didn’t prioritize work as we should. “

“The verification was done to authenticate the identity and the voice, but it is interpreted as an endorsement or an indicator of importance. We recognize that we have created this mess and we need to resolve it. We pause all general checks while we work and will report shortly ”- Twitter Support (@TwitterSupport).

Twitter reintroduced account verification bringing back the famous blue brand

New rules

To qualify for verification under the new rules, users must meet the criteria in one of the following categories: government, companies, brands and organizations, news and journalists’ organizations, entertainment, sports and games, activists, organizers and other influential individuals.

The company plans to introduce more categories later in the year, including those for scientists, academics and religious leaders. To stay up to date with verification, users are encouraged to follow @Verified.

Verified badges from accounts that no longer meet the updated verification criteria, such as those that are inactive or incomplete, will be removed automatically.

In a blog post announcing the change, the company said: “This gives people on Twitter a context about who they are talking to so they can determine if it is trustworthy, which our research has shown leads to healthier, more informed conversations.”

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