The Twitter platform does not need (Donald Trump) to continue growing, as the company said it ended 2020 with 192 million daily active users that could be monetized by mDAU – a term that refers to the number of daily users who can see ads.
The number continued to grow in January – the month the former US president was banned from the podium.
Twitter did not provide a specific daily use figure for January, but said: The daily growth of users is higher than the historical average for the past four years.
Twitter CEO Jack Dorsey said: We are a platform that is clearly much larger than any single topic or account and 80 percent of our audience is outside the US – without specifying which account they might consider.
Usage details are provided in a release earnings Twitter for the fourth quarter of 2020, covering the period from October to the end of December 2020.
This means that the release will not usually address the information from January, but Twitter said: It is providing details given the unusual circumstances for this quarter.
It is not clear to what extent Trump’s presence has enhanced Twitter use over the years, but the speculation was that having a president of the United States as a regular user might have been in Twitter’s favor.
Although Trump’s ban may not have an immediate effect, Twitter warns that its growth may slow, the company says: After our explosive growth in 2020, the numbers for 2021 may look a little worse.
In the first three months of 2021, Twitter expects daily users to increase by 20 percent year-on-year, down from 24 percent in 2020.
Twitter also expects double-digit growth for the rest of the year, with the second quarter being the lowest, and Twitter explains that the slowdown is due to the significant increase in usage in the past year associated with the epidemic.
Total revenues reached a record high of $ 1.29 billion, an increase of 28 percent year-on-year, and advertising revenue reached $ 1.15 billion, a 31 percent increase over the same period last year.
Expenses will rise 25 percent or more in 2021, the social media company said, but it expects total revenues to grow faster than costs.
Net income rose to $ 222.1 million, from $ 118.8 million a year earlier.