The rumors are not new and in recent times they had thickened, with various information and images of how these paid content would appear on the social network. Now, if until now the information pointed to a Twitter Blue, the social network announces its new monetization features, including “Super Follows” and Ticketed Spaces. The company has announced that it will make the new features available as it waits for the first group of testers for the tools.
The features are among Twitter’s first major updates to attract creators and could change the way some of the site’s highest profile users use the platform. Apps for both features are available in the Twitter app in the new “monetization” section (Super Follows will only be available on iOS initially). The company says it will accept an initial group of testers before making the features more widely available.
Super Follows is a monthly subscription similar to Patreon or OnlyFans. It allows content creators to offer extra benefits, such as exclusive content, to subscribers for $2.99, $4.99 or $9.99 per month (this initial testing phase will be available in the US). While it allows users to basically “charge for tweets,” Twitter said it wants people to be more creative with its offerings.
For example, a creator can offer subscribers exclusive access to the question and answer sessions. To subscribe to Super Follows, users must be 18 years of age or older, live in the United States, have at least 10,000 followers, and have posted at least 25 tweets during the previous 30 days.
Ticketed Spaces, on the other hand, would be one-time payments for a single event. The feature allows users to charge a ticket to access live audio conversations. Twitter says the price of a ticket can range from $1 to $999 (though it’s hard to imagine what kinds of conversations would earn such a high price).
The feature also makes Spaces more competitive with the Clubhouse, which has started experimenting with payments but does not yet have a ticketing feature. Registration for Ticketed Spaces will be open to users in the United States with at least 1,000 followers who have hosted at least three Spaces during the previous 30 days.
With the opening of the apps, Twitter also reveals details about how it plans to share the revenue with the creators of its platform. The company reveals that its commission will be 3%, not counting the commission of Apple and Google, and after the first 50 thousand dollars, the commission of Twitter will rise to 20%.
Esther Crawford, Twitter Product Director, said the company has set the $50,000 cap because it shows “that the user is getting value from these features and they are helping to earn [dinheiro] really”. Both Super Follows and Ticket Spaces are essential to Twitter’s efforts to help creators and other high-profile users monetize their followers on the platform.
What is less clear is whether Twitter users will actually be willing to spend money on a service that has always been free. At the same time, platforms like Patreon and OnlyFans have proven that creators can build careers with the support of their most dedicated fans. With these features, Twitter comes to be a strong competitor to these two platforms, with the advantage that most creators already have their fans on Twitter.