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The future of marketing in Metaverse

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Metaverse technology has gained a lot of importance in recent months. Especially after the interest of prominent technology companies, such as Facebook, Snapchat, Microsoft and even games such as Fortnite and Roblox.

The world of Metaverse is a virtual world that simulates the real world. Therefore, it relies mainly on virtual reality technologies, which are already deployed in many countries around the world. Experts expect that it has 58.9 million users in the United States alone.

Given the enormity of the Metaverse universe, it is expected that it will be the successor to the Internet that we have today. With technologies such as 5G networks, artificial intelligence and augmented reality in place, metaverse is expected to grow rapidly.

Perhaps the most significant move that supported the idea of ​​Metaverse was Mark Zuckerberg’s official statement that Facebook would transform itself into Metaverse. While experts believe that companies such as Apple and Google are fully ready to enter this field.

Read also: Facebook struggles with trust as it prepares to launch Novi

The world’s interest in Metaverse technology

The whole world has shown great interest in this technology in the recent period. As searches for that term doubled through the Google search engine. While the leading media platforms have started to cover Metaverse news and developments on a regular basis.

A large number of investors around the world have started directing their investments to this field. Besides, jobs related to this field, such as Chief Metaverse Officer, are starting to appear on platforms like LinkedIn.

At the moment, the process search About this technology in Google News more than 175,000 search results. Also, content related to this field started spreading very quickly on Twitter and Instagram.

Read also: Metaverse may suffer from confusion

Marketing Influence

This technology combines virtual reality, augmented reality, the Internet, and others. In addition to being compatible with accessories or physical devices. To become any user eligible to be a part of this world.

Each user within Metaverse will be able to interact with others. In addition to indulging in various activities such as content creation, gaming, as well as exploration. It is expected that the impact of Metaverse technology will be great in all areas. And not just games and entertainment.

This technology offers an alternative to the real world in general. This idea may mitigate the impact of many problems. The most important example of this was the home quarantine during the spread of the Covid-19 virus. Had Metaverse technology been available at the time, business users would have been able to communicate better.

According to the specialists, brand owners and sales and marketing personnel must be prepared for this technology as it arrives. This is because this field will offer millions of commercial and profitable opportunities.

Also Read: ROBLOX Brings Voice Chat to Its Platform

Companies and websites need to prepare a plan to increase their presence in this world, especially within search results. Where companies put a lot of effort to appear in search results on Google, Facebook, and YouTube. Perhaps it will need to make a similar effort to be in the metaverse.

Until now, there is no complete picture of how searches are accomplished within this world. However, search engines will still be sufficient to fulfill this role. Like Google and Bing.

Companies working in the areas of marketing and SEO may need to adapt to this world very quickly. Especially in light of the competition that will undoubtedly ignite once metavirus spreads among users.

And the marketing and sales process must be in tune with this world. Which will rely primarily on technologies such as augmented reality and virtual reality. This comprehensive virtual world is expected to provide an integrated mechanism for selling products and services. This is something that all relevant companies and platforms should prepare for.

Read also: The owner of Tik Tok steps into the world of Metaverse

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