The email chain revealed by Epic Games as part of its lawsuit against the iPhone manufacturer provides previous context about Apple’s battle with Facebook over the App Store.
And last August, Facebook said: Apple’s app store rules prevent it from launching the Facebook Gaming app for iPhone phones in the way it wants.
Facebook’s Operations Director said, Sherrill SandbergThe company had to remove the part of the app that plays games – the focal point of the app – in order to gain approval for its inclusion on the iPhone app store.
Emails between three former Apple executives, including Steve Jobs, from 2011 show that a very similar conflict between Apple and Facebook was likely part of the reason for the delay in releasing the iPad app via Facebook more than a decade ago.
The iPad appeared in 2010, but Facebook did not launch an application for it until October 2011, as the delay in the application was released. Partially related In the strained relationship with Apple.
In July 2011, Scott Forrestal, then head of software at Apple, sent an email to Phil Schiller and Steve Jobs.
He said in the message: He spoke with Mark Zuckerberg about the Facebook app for the iPad, and told him that Facebook should not add the apps included in its app to the iPad.
Forrestal wrote: Mark was not happy with this because he considers these apps part of the entire Facebook experience and he’s not sure they should run an iPad app without it.
At that time, Facebook was turning its social network into a platform for games and applications, and the most famous of these was Farmville, a game in which users take care of parks within their Facebook accounts.
Facebook wanted Apple to make concessions, and Mark suggested:
- Facebook can delete the app directory in its app.
- Facebook can block third-party apps from running in an embedded web view, or essentially a browser within the Facebook app.
- Facebook wants Apple to allow user posts in app-related news feeds.
- Facebook suggested that clicking on one of these links in the feed would convert the user to an original app, take it to the app store if it exists, or link it to the Safari browser.
Jobs agreed with the proposal to cancel Article 3 of Facebook’s proposals, andThree days later, Facebook objected to Apple’s proposal to block Facebook apps from linking to the Safari browser.
Shiller summarized Apple’s position, saying: I don’t understand why we want to do this, all of these apps will not be original, they will not have a relationship or a license with us, we will not review them, they will not use APIs or our tools, they will not use our stores, etc.
And when the iPad app was launched from Facebook, it did not support the default Credits across iOS for apps like Farmville.
In recent years, the rivalry between Apple and Facebook has intensified, and Tim Cook has vehemently criticized the way Facebook handles user privacy, and used Facebook as an example of a recent feature about requiring apps not to be tracked.
And Facebook launched an ad campaign saying: The privacy features of the iPhone manufacturer harm small businesses.
It continued to criticize Apple’s app store policies and its 30 percent commission for online events, as well as complaints about its gaming app.
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