Canceled Tesla has a no-questions-asked return policy whereby new buyers of its electric cars can return it for a full refund within seven days.
The news marked the end of one of CEO Elon Musk’s powerful marketing strategies.
Musk used a seven-day no-questions-asked return policy as a way to show off Tesla’s high customer satisfaction rates.
And the company was so confident that new buyers would be so happy to purchase the car that they would not use Tesla’s offer, something virtually unheard of in the standard car industry.
The policy also reinforced the notion that Tesla cars are like consumer electronics products, that you can order, customize online, have them delivered to your doorstep and then return them if you’re not satisfied.
There is no concrete reason why Tesla removed the policy, and any mention of it has been removed from the company’s website.
Reports stated that new buyers wanting to return a Tesla car must now go through the customer service department.
It is not clear what types of situations may require a full or even partial refund after purchase.
The policy used to say previously: Owning a Tesla means that you drive one of the most advanced, best-performing and safest cars available available, and we are confident that you will feel satisfied with your new car, and thus we give you time to try and enjoy the new car, and in accordance with the terms and conditions of this policy, if you are Not satisfied with your car, you can return it to us within seven days.
The company’s CEO has often used the policy in marketing cars to potential buyers. This return policy aims to give you confidence in your purchase of a Tesla vehicle, in addition to any other rights you may have under applicable law.
The information said earlier this month that the electric car maker had scrapped its PR division, technically becoming the first carmaker not to speak to the press.
It appears that the company still has a few PR managers in the European and Asian markets, but the core global team operating outside of the US has been canceled.
This makes press inquiries more difficult, as there is no longer a private person to respond to such requests.