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Snapchat bets on glasses with augmented reality, but it’s not for everyone!

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Snapchat’s newest eyewear product goes all-in in augmented reality. The glasses are designed to project digital images onto the lenses and thus superimpose virtual objects in their real-world surroundings.

Pass Spectacle products revolved mainly around the use of cameras on glasses to record video and images. This time, the product is being used to build a bridge to the effects of AR, a growing feature on Snapchat.

However, the product will not be sold to the consumer for the time being. Instead, the company has made the glasses available to developers who create AR-based programs using the platform Lens Studio Snap.

In several videos, the company demonstrated how developers envision creating programs for glasses. One of these Software tries to gamify your exercise routine while rooting for you.

Other program focuses on improving road travel; it will obtain virtual information about an area the moment the glasses become a historic road sign.

Although the glasses are not available to the public, they show that Snap has great ambitions to bring AR to the public. CEO Evan Spiegel demonstrated the product at the Snap Partner Summit event, and showed that the glasses can be used to create and play games.

This may include activating a virtual dog and throwing a bone at it. With the glasses, you can capture an image of the scene and share it with friends on Snapchat.

Snapchat bets on glasses with augmented reality but its not


The product itself runs on a Qualcomm Snapdragon XR1 chipset to allow for AR experiences. The lenses can also dynamically adjust to a brightness of 2,000 nits, offering a resolution of 480 by 564 pixels.

Other features include a pair of RGB cameras capable of capturing 1,920 by 1,440 video, four built-in microphones, two stereo speakers, a touchpad and voice controls. In addition, the “Snap Spatial Engine” on the glasses can leverage six degrees of freedom and hand, marker and surface tracking.

However, the hardware has significant limitations. For example, glasses can only perform AR effects for about 30 minutes on a single charge. The field of view of the built-in display is also limited to 26.3 degrees.

Interested developers can apply to use state-of-the-art glasses on site from the company. The glasses weigh 134 grams or about 0.3 pounds.


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