Published Snapchat provides a new report on how branded augmented reality tools can influence shopping behavior, and how augmented reality tools can change the e-commerce process in a number of ways.
The report, conducted in partnership with Publicis Media, includes responses from more than 1,000 people, ages 13 to 49, from four markets (US, UK, France, and Saudi Arabia), which were then matched with industry insights and feedback. Of users who used augmented reality tools in the shopping process.
There are some interesting data notes, and here’s a summary of the key points:
Snapchat notes that the use of augmented reality is on the rise, and it looks like it will become increasingly influential in the future.
The study also found that among those who use augmented reality, more than half of them actively search for augmented reality experiences, with most of this research activity coming via camera tools via digital platforms, such as Snapchat.
Interacting with these branded augmented reality experiences also heightened buy-in, with 2 out of 3 consumers who used branded augmented reality gadgets to shop agreed that they might purchase them after their branded augmented reality experience.
And with more platforms adding AR experience tools to more types of products, the opportunity to capitalize on this is growing by providing more companies with different ways to adapt to these emerging trends and increase product awareness and responses within the app.
The key to these tools is ensuring that your branded augmented reality experience also reflects the real-world experience, and brands still need to leverage the level of augmented reality experience to maximize these efforts.
This may put AR tools out of reach for many, but other newer augmented reality tools, such as shoe lenses and clothing overlays, still provide a guided view to aid in the buying process.
Snapchat research shows that augmented reality gadgets can have an impact at different stages of the buying journey.
As Facebook develops new wearable augmented reality devices, and the growing interest in e-commerce, this has led to more innovation in augmented reality, and technology is now more focused, as users look to more functional uses of digital overlays and tools that can enhance their daily experience. .
While the platform may lose ground to larger players who have more resources to fully develop augmented reality, it is also developing Spectacles that support augmented reality and leveraging the lessons of earlier versions of Spectacles to lead the transformation in augmented reality.
Topics of interest to the reader: