Snap is committed to its promise to bring music to the Snapchat platform and prepare itself to compete more with TikTok and Instagram.
And theAnnounced The company announced that it is now allowing all (iOS) users around the world to add song clips before or after capturing the snapshots.
The feature was available to users in New Zealand and Australia, and the company said in August that it will bring music to more regions this fall.
Snap doesn’t mention when the voices might be available on Android devices.
The company also says: It is testing allowing people to make their own voices and add them to shots, and this feature will be rolled out globally in the coming months.
And Snapchat still lacks a feed like TikTok that pushes music content massively to users.
Instead, Snapchat focuses on its partnerships with major publishers and the tightening of social ties between users.
And if someone receives a shot with audio, they can swipe up to view the album art, song title, and artist name.
He can also click on the “Play This Song” link to hear the full song on other streaming platforms, including Spotify, Apple Music and SoundCloud.
Snap doesn’t explain the size of its music list other than describing it as powerful and curated.
The company also says its licensing deals cover songs from Warner Music Group, Universal Music Group, Warner Chappell Music, BMG Music and more.
Snap was generally late to bringing music to its platform, as Instagram introduced music posters for stories in 2019, and the (Reels) feature was introduced in August.
TikTok continued to gain adolescents and young users of Snap, which means that Snap may lose its advantage if those users stick to Tik Tok instead of publishing via Snapchat.
And Snap needs to bring music to its platform to keep up with its competitors and stay relevant, even if only iOS users can access at first.
Snapchat has 238 million daily active users as of the end of June 2020.