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Smartphone sales return to normal as we enter a post-pandemic era

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Gartner, in its latest ‘intelligence’ and market analysis report, notes that Samsung sold 76.6 million devices globally during the first quarter of 2021, capturing 20.3 percent of the market, with 5G clearly being a growth driver for the industry’s leading smartphone makers, and participating in the process.

The launch of mid-priced phones, as well as early shipment of top 5G handsets, contributed to sales growth, Gartner said.

Apple finished second in this market analysis by Gartner, with 58.6 million iPhones sold, enough for a 15.5 percent market share. Likewise, the ‘Cupertino’ brand has gained and edged since the launch of its first 5G-enabled iPhones, a feature that Gartner believes will continue to be a major growth driver for Apple throughout 2021.

Smartphone sales return to normal as we enter a post pandemicChinese smartphone maker Xiaomi has snapped up 12.9 percent of the market in sales approaching 49 million units, while Vivo and Oppo each secured a 10.2 percent share of the market segment.

Anshul Gupta, senior research director at Gartner, cited a number of factors that led to increased sales in the first quarter, including an improvement in consumer outlook, sustained work and learning at home as well as demand that had been squelched from 2020, as can be seen in the analysis carried out by the consultant, on here.

1623314891 151 Smartphone sales return to normal as we enter a post pandemic

“Consumers began to spend on discretionary items as the pandemic situation improved in many parts of the world and markets opened up,” added Gupta.

That said, we can’t ignore the fact that the baseline in 2020 is lower than it was in 2019. “That explains double-digit growth,” noted Gupta.

Source: Techspot

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