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Salesforce wants companies to move their headquarters to Slack

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At the press conference preceding the launch of the Dreamforce event, Salesforce COO Bret Taylor announced that the post-pandemic world is more digital than ever, and as such, has developed a “digital infrastructure necessary to connect employees, partners and customers, this “space” has become more important than the physical headquarters.”

After having acquired Slack and the company intending to integrate it in all solutions in the sector, Salesforce, a company specialized in CRM, brought to Dreamforce a new concept, the “Digital HQ”, which foresees that the working world swing between hybrid and remote.

With the integration of Slack into Salesforce Customer 360, the company intends to improve communication between employees, both internally and with business partners. This solution is also aimed at helping the customers themselves.


“We went from a world where digital technology supplemented in-person communication and collaboration to the reverse situation,” said Slack co-founder Stewart Butterfield.

“A lot of meetings don’t require people to be together in real time,” said Butterfield, and Slack seems to be the perfect solution for solving small issues or discussing some ideas whenever more in-depth conversation isn’t needed.

The company responsible for Slack also announced Clips, a new feature that gives the possibility of communicating with colleagues when it is not necessary to schedule a meeting. With Clips, the user can record their screen and share it directly with colleagues, revealed Butterfield yesterday at the Dreamforce event. About Clips, Salesforce considers it an important feature as it allows people who are not aware of a certain situation to consult a file with what was decided. Clips is directly available in the file so that it can be consulted whenever it is convenient.

These tools could bring a climate of greater spontaneity in remote work.

Source: TechCrunch

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