The social network Twitter is finally implementing the feature called “Super Follows”. It’s a new subscription feature that allows creators to charge their followers for unique content.
As of September 1st, the company will make the resource available to a “small group” of creators, with plans to expand the programming in the coming weeks (Twitter has been accepting entries for Super Follows since June).
For now, creators can set monthly fees of $2.99, $4.99 or $9.99 for accessing “subscriber-only” tweets. Twitter says it will eventually incorporate other features such as Spaces and newsletters. But until then, the feature basically amounts to … paying for the tweets, which may explain why the company is testing it with just a few people to start with.
The initial schedule includes:
- @MakeupforWOC that will offer “client-level treatment” for subscribers with skin care questions
- @myeshachou which will provide exclusive “behind the scenes” stories
- @KingJosiah54, who will offer “in-depth sports analytics”
- @tarotbybronx who will provide Super Followers with “astrology, tarot and intuitive healing advice” and “extra spiritual guidance”
Of course, if the user is especially interested in one of these topics or just a dedicated fan, there is an advantage to buying a subscription. You’ll be able to interact with the creators in a smaller, slightly more private forum. This can be useful if, for example, the user hopes to get some personalized skin care advice. On the other hand, asking fans to pay for the kind of content they’re used to getting for free can be a hard sell.
Super Follows is a strategic Twitter initiative with the intention of reshaping its platform as a destination for creators. In addition to subscriptions, the company is also considering allowing creators to sell tickets to audio chats on Spaces.
Twitter is also working on a newsletter platform – it acquired Revue earlier this year – and has opened up tips resources in its app.