Nissan said on Monday that it is not in talks with Apple, following a report that the iPhone manufacturer had contacted the Japanese company in recent months about partnering in its secret self-driving car project.
And theExplained The Financial Times said communications were brief, and discussions did not advance to senior management levels following divisions over the iPhone maker’s electric vehicle brands.
Nissan has held back from becoming a complex of Apple-branded cars, whose interest in entering the auto industry dates back to 2014, and the talks are no longer active now.
A Nissan spokeswoman said: We are not in talks with Apple, however, Nissan is always open to exploring collaborations and partnerships to accelerate the transformation of the industry.
Early-stage talks between Apple and Hyundai over newly independent electric cars have also collapsed due to concerns within the South Korean carmaker of becoming just a contract manufacturer.
This highlights the challenges of finding an automobile partner for its automotive effort known as Project Titan.
Reuters reported in December 2020 that Apple is pushing ahead with autonomous vehicle technology and aims to produce a vehicle that could incorporate its own battery technology as early as 2024.
Analysts said: Nissan, which has an alliance with Renault and Mitsubishi, may be suitable for Apple, and the Japanese company was a pioneer in electric cars with the launch of Leaf in 2010.
Outsourcing the production of some models through manufacturing deals is common in the auto industry.
But the industry does not have a major contract manufacturer the way Taiwan’s Foxconn serves the consumer electronics industry.
China’s Geely this year announced a series of relationships, including one with Foxconn and another with Chinese internet giant Baidu, as it seeks to position itself as a manufacturer of electric vehicle contracts in China.