Netflix in a report says it “will be primarily focused” on the mobile version at first, looking to expand its interactivity projects like Black Mirror Bandersnatch and its Stranger Things games.
“We see games as another new category of content for us, similar to our expansion into original movies, animation and unwritten TV,” the company told its shareholders.
2020 was a big year for Netflix. Due to Covid19 much of the world was stuck at home and with theaters closed, Netflix was the solution. The streaming service attracted 16 million new customers in just three months.
As expected, in 2021 this pace has drastically slowed down and the number of new customers continues to be a struggle. In its new earnings report, the company says it added 1.5 million subscribers in the second quarter, which was actually slightly better than the company’s forecast.
Netflix predicts that the addition of new customers will reach 3.5 million in the third quarter of 2021. If so, the company explains that it would take the total of new subscribers to 54 million in the last two years. The pace has slowed down for Netflix, but overall it’s going really well.
According to Netflix’s own numbers, Shadow and Bone were two very popular series this quarter, broadcast to more than 55 million “member families” in less than a month.
Shadow has already been upgraded with a second season based on these numbers. Sweet Tooth, a series based on a DC comic book, was broadcast by 60 million users in the first month it became available.
Netflix says the production delays are COVID-related, which led to a first half with fewer updates, but the pace will pick up during the rest of the year.
The company’s lineup includes new seasons of La Casa de Papel (Money Heist), Sex Education, Virgin River and Never Have I Ever, as well as action movies such as Sweet Girl (Jason Momoa), Kissing Booth 3 and Kate (Mary Elizabeth Winstead).