Netflix service launched Feature Downloads For You, which automatically downloads movies you might be interested in via your smartphone based on your preferences and viewing history, so you can watch them offline.
The new Downloads For You feature is available within the Netflix app for Android worldwide starting Monday (February 22), after the company tested it with specific users in late 2020.
Netflix said it will soon be testing the Downloads For You feature on the iOS version of its app.
Three years ago, Netflix was introduced for the first time Feature Smart Downloads so you can find the next episode of your favorite show offline.
The service is now trying to lure users by proactively pushing content to their smartphones or tablets so that it is available to watch even if they are disconnected.
Most – but not all – of the content on its list is available for download and viewing offline, with some exceptions based on licensing rights, Netflix says.
“We are delighted to introduce the Downloads For You feature,” said (Patrick Flemming) Netflix, Director of Product Innovation. People who choose this new feature get offers or movies that are automatically downloaded across their devices, with recommendations based on their tastes.
We want to make it easier to discover your next favorite new series or movies, whether you are online or not.
The new feature is the latest tool for the ever-expanding service that has more than 200 million subscribers watching the largest amount of content possible.
Another recent feature of the service is Shuffle Play, which was launched worldwide in the first half of 2021, which allows subscribers to press a button and randomly start streaming a movie, a recommended show, or one from their watch list.
And with the Downloads For You feature, Netflix has ensured that users control how much video is downloaded across their devices.
To enable the feature, users must go to the app’s Downloads tab and turn on Downloads For You. Then they can choose the maximum amount of content they want to download between 1, 3, or 5 GB – and click play.