In a new effort to get more money from customers, Netflix has announced an Amazon-like e-commerce store called Netflix.Shop.
The online store lists a range of clothing and collectibles related to Netflix shows, including the Yasuke animated series and the French mystery movie Lupine.
Netflix says it’s adding new items to the store every month related to other original shows, including exclusives from Stranger Things.
Netflix calls Netflix.Shop an exciting new destination that combines curated products and rich storytelling in a one-of-a-kind Netflix shopping experience.
Items in-store include jackets, some of which are priced at $82, as well as shirts for up to $55.
“Netflix.Shop regularly offers exclusive limited editions of high quality, hand-picked apparel and lifestyle products associated with our shows and brand,” said Josh Simon, the company’s vice president of consumer products.
Among the items debuting this month are streetwear and action figures inspired by the anime series Yasuke and Eden, as well as limited-edition clothing and decorative items inspired by Lupin in collaboration with the Louvre Museum.
Simon added: “We are excited to give fans a new way to connect with their favorite stories, and introduce them to the next wave of artists and designers who are embracing the power of storytelling in all its forms.
The company said its store will be available first in the United States before expanding to other countries around the world in the coming months.
Netflix-branded products have appeared in physical stores around the world, including trusted partners such as Target in the US.
But Netflix.Store is adding new online items that won’t be available anywhere else.
Netflix launches an e-commerce site:
Netflix, the world’s largest streaming service with 200 million global subscribers, is known for its successful shows. However, it faces increasing competition from the likes of Disney+, which launched a new channel in February that offers a wide range of content to older viewers. In an effort to show that it is not just for children.
Given that Netflix does not host ads across its platform, it relies on its monthly subscription fee to generate revenue.
Netflix shares fell at the end of April by more than 10 percent after a slight growth in paid subscriptions.
Nearly 3.98 million people signed up for the service from January to March of this year. This was a fourfold decrease from the same period last year.
It appears that Netflix is increasingly looking to exit live broadcasts. And a recent survey sent to its customers indicates that the company is testing a new supplement service called N-Plus.
N-Plus features behind-the-scenes content for its TV shows and movies. Plus podcasts, user-generated playlists, how-to videos, and more.
From the survey, it appears that N-Plus could also consist of some kind of encyclopedic database, similar to Wikipedia or IMDB.
The survey asks users how they feel about such a service, which it dubbed the future Internet space.
Netflix has done little to market itself to existing subscribers, raising prices and restricting password sharing.
Since March, Netflix has been testing a feature that asks viewers to verify that they live with the account holder.
This is done by entering the details from a text message or email sent to the owner. This is in an effort to clamp down on password sharing.
Security experts praised the move for enhancing security by reducing the possibility of credit card details falling into the wrong hands.
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