Microsoft is back selling products in traditional stores. The software giant will begin selling products at its trial centers in London, New York and Sydney within the next month.
Select Microsoft products will be available on July 1st. But the global chip shortage is affecting what is available for purchase.
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The Xbox Series X and Xbox Series S consoles will not be available initially, until stocks improve to meet demand.
Other Xbox-related products are available along with Surface devices and Microsoft 365 subscriptions.
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And he said Travis Walter, Head of Microsoft Retail: Our Microsoft Experience Centers were created primarily to provide customers with a way to experience our products in person.
He added, “We use these spaces to test and experiment and continue to develop the experience based on customer feedback. From July 1, customers will be able to purchase select Microsoft products in New York, London and Sydney locations.
Microsoft permanently closed its 72 retail stores in the United States and around the world last year, shortly after the pandemic began.
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The company is moving store employees into areas that help sell to Microsoft’s business customers, training and supporting them.
The move does not indicate the return of Microsoft’s retail stores. Additionally there will be no online ordering or pick up from the available store.
Microsoft uses its four experience centers to host business customers. Accordingly, it targets the ability to purchase items primarily those who visit them.
On the other hand, the company said last June that it is reimagining experience centers as part of a strategic shift in how it approaches retail.
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Meanwhile, Google’s parent company, Alphabet, said last month it was opening its first physical retail store in New York City this summer, reflecting the approach Apple has taken in recent decades.
Google, which has used pop-up stores in the past to promote its products, said it sells Pixel devices, Pixelbooks and Fitbit fitness trackers along with Nest smart home devices at the retail outlet.
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