Founding CEO Mark Zuckerberg announced that Facebook and Instagram will have programs rated at more than 845 million euros destined to invest, until 2022.
“We want to build the best platforms for millions of digital influencers to make a living out of it,” CEO Mark Zuckerberg said in a Facebook post. “Investing in content creators is nothing new for us, but I’m super excited to be expanding this work.”
The company intends to distribute the investment in shared ads and bonuses for time spent on Facebook and Instagram. In some cases, it will offer online event organizers remuneration based on their popularity.
Recently, social media companies have started to focus their work in the area of influencers capable of attracting millions of daily users. The Facebook ad is just one part of a fierce dispute. TikTok, Snapchat, Twitter and YouTube are also working on similar projects to give content creators better ways to make money.
France Presse news agency adds that the idea is that Facebook will be able to compete better with other platforms.
Social networks have increasingly bet on this field, the offer of earning a living with these methods has been growing among artists, influencers and other personalities, which thanks to the advertisements in their accounts allows for revenue.
Many of the platforms intend to keep a share of the earnings generated by influencers, though possibly not for long. In the immediate future, this new revenue stream would likely be irrelevant to giants like Facebook, which had totaled $86 billion last year.
It is important that Facebook, like so many others, keep these professionals on their platforms to attract new users. Without influencers linked to its networks, Facebook and other platforms cannot sell the ads that represent the company’s vital system.