Launched General Motors Corporation, a new in-vehicle mapping service called Maps Plus, for nearly one million of its vehicles.
The service is operated by Mapbox, The open-source map provider that rivals Google and Here for enterprise deals for custom and in-app maps.
In addition to in-car navigation, Maps Plus also integrates with other popular apps, including music-streaming services, like Spotify or voice assistants, like Alexa, that appear as individual tools superimposed over the map.
While planning a destination, Maps Plus notifies the driver of their current speed limits or if they need to refuel along the way.
“Maps Plus is designed for vehicle owners who haven’t purchased the in-car navigation option when purchasing a vehicle,” said Tim Babbitt, Director of Digital Experiences at GM.
While a large percentage of people choose navigation, there are car packages that generally do not include it, he said.
The service is available for select 2018 and 2018 vehicle modelsLatest Chevrolet, Buick, GMC and Cadillac vehicles by the end of 2021.
Maps Plus is offered as part of GM’s OnStar Connected Services subscription service, which starts at $ 14.99 per month.
It is clear that many car owners use popular services, such as: Apple CarPlay and Android Auto, which mirror the interface of the phone through the car’s infotainment screen.
But Babbitt says these services don’t offer the same kind of embedded experience that GM does with Maps Plus.
Several car makers have struck deals to integrate the apps and mobility provided by major tech companies, such as Google.
Ford recently entered into such a deal, along with Volvo and the Renault-Nissan-Mitsubishi alliance, to use Google to operate its software and infotainment services in the vehicle.
General Motors also concluded a deal with Google for vehicles of 2022 and later models, Maps Plus aims to fill the gap for customers who do not have built-in navigation.