Instagram has announced that one of its priorities at the moment is to develop a new feature, Limits, which seeks to block notifications and interactions made to certain public figures or users.
Platform manager Adam Mosseri announced that the strategy is to make users safer and tackle racism and hate speech. “Racism and hate speech have no space on Instagram. People have to feel comfortable. They need to feel safe expressing themselves on Instagram for everything to work”.
The announcement of the new feature was made after sentiments of racism verified on Instagram in the final of Euro 2020, against football players from England Bukayo Saka, Marcus Rashford and Jadon Sancho, who were chased by fans.
With this Instagram news, Adam Mosseri says that hateful cases could be easily avoided as the application would automatically delete offensive comments and unwanted reactions. Mosseri confesses that there is still a long way to go in combating hatred on social media.
According to CNET, Instagram aims to reduce cases of harassment, and help users protect themselves.
Earlier this month, leaker Matt Navarra released pictures of how Limits works, but at this point Instagram hasn’t officially commented on the matter.
In the images that were shared, users with access to Limits had a new section available, in Instagram’s privacy settings, where it could be seen that an account owner can temporarily limit comments and messages from specific groups of followers.
For now, those responsible for the platform have not yet put forward a date for a possible launch, having only been told that, at this moment, Limits is still in the testing phase, in predetermined countries.