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Kaspersky joins Geek’alm and Farfetch to discuss women’s opportunities in technology

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After the disclosure of the Women in Tech study worldwide, Kaspersky launched the challenge in Portugal, with the campaign that aims to debate the opportunities and challenges of women in the technological world. Its about a series of conversations that bring tech Youtuber Geek’alm and guests together over several weeks.

The first episode of the Women in Tech @ Kaspersky Portugal campaign tells the story of Ana Carolina Cardoso, Software Engineer at Farfetch, the world’s leading platform in the online luxury fashion market. Ana Carolina has a degree in Health Informatics from the Polytechnic Institute of Leiria, with about 10 years of experience in the area. At Farfetch since 2016, she considers herself truly passionate about technology and all its technical aspects.

Over about 30 minutes, Ana Carolina Cardoso shares her vision in relation to the technological world and the themes of gender equality, where she recognized the growing investment of companies in promoting egalitarian measures and highlighted the lack of female professionals in the IT sector.

The female presence in technology has been growing over the years, making this universe less and less associated with men, but there is still a lot of room to evolve. “Women continue to be a minority in the tech world and we need to continue to reverse this trend,” they warn.

Women in Tech @ Kaspersky Portugal is the new campaign from Kaspersky, which gives a voice to the many Portuguese women working in the IT sector and whose career could inspire more women to join the world of technology. This campaign, broadcast on Youtube and consisting of three episodes, promotes informal conversations with exclusive guests from large companies in Portugal, who share their experiences, opportunities and challenges in accessing the profession and in the evolution of their career. This set of interviews seeks to demystify some prejudices associated with the female profession and encourage young people to enter the world of technology.

Campaign episodes will be available on Geek’alm’s YouTube channel.

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