The Jaguar Land Rover JLR range – owned by India’s Tata Motors – is expected to be fully electric by 2030.
The carmaker joins the global race to develop zero-emissions models to bypass a looming ban on sales of new fossil-fuel vehicles.
And theShe said JLR today Monday: The Jaguar brand is leading the way with an all-electric model lineup built on an all-new electric platform by 2025.
Jaguar was best known for its high-performance E-Type model in the 1960s and 1970s.
It faces a challenge from several other automakers, as it switches to electric cars while retaining the feel and power of the luxury combustion engine model.
“We are launching six pure electric models in the next five years, and the first model will come in 2024,” Jaguar Land Rover Group said, adding that it is keeping all three of its British factories open while it electrifies its model range.
“It is time to reimagine the next chapter for both brands,” said (Thierry Bollore), who took over as CEO in September.
JLR said it spends about 2.5 billion pounds ($ 3.5 billion) annually on electricity technologies and developing connected vehicle services.
JLR is also investing in developing hydrogen fuel cells in anticipation of a future switch to hydrogen to power vehicles.
The carmaker is supposed to have prototypes using hydrogen fuel cells on Britain’s roads over the next year as part of a long-term investment plan.
The plans come as auto groups around the world are pursuing zero-emissions strategies to meet stringent carbon dioxide emissions targets in Europe and China.
A group of countries have also announced a ban on sales of new fossil fuel-powered cars, and this ban should take effect in the UK in 2030.
Luxury car brand Bentley Motors, owned by German Volkswagen, said in November that its model range would be fully electric by 2030.
General Motors said last month that it aims to have a zero-emissions package by 2035.
JLR said it aims to achieve net zero carbon emissions across its supply chain, products and processes by 2039.