Instagram head Adam Mosseri highlights the way the social network decides what you see through post New.
The explanation appears to be aimed at least in part to combat persistent rumors that Instagram is hiding certain posts, which Instagram says are not true.
Instagram uses thousands of signals to determine what you see in your feed, and there is no single algorithm that determines what you see.
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But the company is also committed to providing a better explanation of why content has been removed and how the service publishes posts.
One of the most surprising discoveries is that most Instagram followers won’t see your posts anyway because most people view less than half of your feed.
Mosseri explained that Instagram uses a variety of algorithms, classifiers, and processes, each with its own purpose for determining what you see.
And try to explain what tags Instagram uses to show something in your feed or in Stories.
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Instagram explains how it works:
Here are the most important signals:
- Information about the post: In order to see how popular the post is and get more regular information about the content itself, such as when it was posted, how long it was if it was a video, and the location, if any.
- Information about the person who posted: In order to get a sense of how much the person cares about you, it includes signals such as how many times people have interacted with that person in the past few weeks.
- Your Activity: To understand what might interest you, including signals such as how many posts you’ve liked.
- Your history of interaction with someone: In order to measure how much you are generally interested in seeing posts from a particular person.
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Instagram then predicts how you will interact with a post, such as commenting or liking it. The more likely you are to take an action, and the more weight that action weighs, the more likely the post will be shown to you, Mosseri said.
Mosseri also talked about how people have accused the service of silencing users. He said the company was doing a better job of explaining why the content was removed.
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“We’re developing better in-app notifications so people in the meantime know why their posts have been deleted, for example, and are exploring ways to let people know when what they’re posting goes against our recommendation guidelines.”
The post also details the signals the company uses to show you content on the Explore tab and via Reels, which primarily show content from accounts you don’t follow.
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