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Instagram ends swipe-up (“swipe up”)

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The swipe-up feature will no longer exist. The Instagram platform is planning to withdraw the feature, which allows people to visit external pages by swiping their finger upwards, from Aug. 30, according to a notification seen by The Verge and confirmed by Instagram.

Instead of the “slide up” link, Instagram says people will be able to use link stickers, which are exactly what they sound like: touchable stickers in stories that take people to external sites.

The company says it is removing the swipe-up – a feature that spawned its own category of GIFs and a phrase that is now part of the lexicon – to “streamline the story creation experience” and offer more “creative control”, a since uses can format the stickers look and not slide up.


This update is based on a test the company began earlier this summer. In June, Instagram began testing these stickers for various users, not just people who already had swipe-up privileges. (Users must be verified or have at least 10,000 followers to gain access and swipe up.)

At the time of testing, Vishal Shah, former Instagram product chief, told The Verge that the stickers were more in keeping with the way people use the platform today. He also said the goal was to distribute the stickers more widely. The main difference between the two features, aside from the obvious difference in gestures, is that viewers can respond to stories that have a link sticker, but cannot respond to stories with a swipe-up.

Instagram says that, for now, only people who have had swipe-up privileges will receive the sticker option, but that it is “still evaluating” the release for more users. This update “will help us determine if it’s the right decision before expanding access to more people,” a spokesperson told The Verge.

Source: The Verge

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