Let’s start with Cupertino’s company. ZDNet says it knows that Apple has a big enough, secret project in the works that has something to do with cars. On June 25, 2019, it bought Drive AI, a company that creates autonomous buses and hitchhikes in the Arlington, Texas area, for an undisclosed amount.
The author of the article says he doesn’t think this is a version of CarPlay that Apple intends to license for car manufacturers to allow them to call and drive as autonomous.
It will be developing a real car. In December 2020, Reuters reported that Apple plans to launch some type of electric vehicle in 2024. But it does not believe that this is a car that anyone can buy on its own. What you think is that Apple is developing its version of Uber. But it will be much, much better, and much more exclusive.
Apple, to continue to differentiate itself as a luxury brand, is working to integrate ride-share technology with its iOS products. One of the privileges of iPhone ownership in the future could be access to an exclusive ride-share service, owned by Apple, using premium driverless electric vehicles only available for that service.
What would you pay every year to be able to call your luxury and robotic electric car 24 hours a day? How about $ 1,000 (about € 820)? Or $ 2,000? (about 1640 €) Or $ 3,000 (about 2455 €)? And what would you be willing to pay on average per trip, if not per year or month? Five dollars? Ten dollars? For $ 3,000 (about € 2455) a year, I can seriously consider it, even if I love my cars. Maybe up to $ 5,000 (about € 4091) a year. It is still considerably cheaper than a luxury car rental and the total cost of ownership. What about $ 1,000 (about 820 €) or even $ 2,000 (about 1640 €) per year? It’s not easy.
While an Apple car-sharing service is fantastic, it’s probably a bit further than we would like. Driverless technology is very close to being fully ready. Still, the federally required legislation, let alone a city-by-city base, could easily take five years before the United States even allows fully driverless cars on the road.
Apple is one of the few companies that has considerable financial and engineering resources to work with an automaker like GM, Chrysler, Nissan – or even Tesla – to build a specialized EV for carpool and to create the infrastructure automated loading for these things, as well as service deposits to keep it running.
Tesla would be a great partner for such an activity, since its network of superchargers is already built. Still, Apple wouldn’t necessarily need your help because the company can buy its way into anything. The original speculation was that Apple was considering buying Tesla.
However, Elon Musk recently said that Tim Cook declined the three-year offer, despite being a way for Apple to get a product to market quickly. But I wouldn’t be surprised to see Tesla, once its autonomous driving software has been perfected, to create an uber ride sharing service. While Apple is working on this in secret and perfecting its driverless electric DNA, there is Amazon.
Amazon is working on something similar to what we believe Apple is creating, but it will be linked to incentives and rewards like Prime, the PrimeRide line. In 2020, the company bought ZOOX, a driverless vehicle company that builds highly specialized electric transport vans. It recently showed how these vehicles look, and are, in fact, extremely futuristic. It’s a syd Mead-Esque thing, like a pod to share rides for up to four people.
With AWS, Amazon can use big data and other types of computer learning and analysis techniques to quickly schedule morning and afternoon pickup routes. Amazon can quickly capitalize on its acquisition of Whole Foods, making each location a base for the operations of these vehicles to fuel, load
and load deliveries if they make utility versions of these vehicles. And pick up and let people who want to go shopping in person versus online.
If Apple or Amazon’s efforts materialize, the auto industry will be severely disrupted. Car rental companies will almost certainly face further consolidation, and we will see traditional car-sharing companies facing significant challenges. They can disappear completely, especially when using driverless trams, the technology becomes not only technologically mature, but more legally and culturally accepted.
When autonomous driving software has been perfected enough that virtually all vehicles traveling on roads and highways become without
driver, our society will face total disruption. Initially, this is likely to happen with long-term driving, where safety issues due to driver fatigue are a real problem.
The elimination of accidents and the improvements that the logistics and transport industry will enjoy alone will provide learning for other things, such as bus travel. Eventually, different types of autonomous rideshare and other transport services will emerge, which will offer a range of different types of autonomous vehicles depending on the required application and the desired amenity levels. As with everything else, there will be budget, business and luxury offers.
Owning a car will no longer make sense, and residential and commercially ‘zoned’ neighborhoods can change radically due to a very low need for long-term or short-term parking spaces. The space can be much better optimized if only 20% to 40% of the existing parking is needed for vehicles of personal ownership. Only the truly wealthy, who will want special privileges and offers that these services cannot provide, will continue to own their cars.
There will be other additional benefits: our aging population, who will work much longer due to their increased lifespan, will have freedom of mobility – even though they may not be quite capable of driving more. They will remove your mobile device, request a pickup, and your ride will be there in minutes. What happens to drivers? In the future, it will be an activity that will be considered as an unnecessary risk, a vestige of a more dangerous time that most of us will relegate to history.
They will be considered, perhaps as we think today, in smokers. Or meat eaters. They will be persona non grata individuals who put their own lives at risk and those around them for their unpredictable behavior. They may even be removed by law from the road during prime time or segregated into recreational driving courses or areas and perhaps assessed negatively by their policy issuers about their insurance risk. And that’s how as driverless technologies improve, there will be no more Uber, Hertz or even car owners. And here’s how Apple and Amazon will take us all for a ride.
As a product of Gen X, the author of the article says that he is perhaps among the latest generation to be obsessed with the notion of car ownership. And he says, “Yes, I love cars. I love how each one leads differently. I love the history and culture that surround different car brands. I love the activity of going for aimless rides besides taking the hood down in my convertible Camaro and driving. ” “But I don’t like the burden of having cars, especially two vehicles. My wife is the most frequent driver, so she needs a car every day. When I don’t drive, my car sits in my garage, about 90% of the time, while I work at home. ” “Before the pandemic, my wife and I were averaging just 11,000 km a year in each of our vehicles. Now, it’s even less. It is not a justification for ownership of the vehicle. ”
Although automobiles have allowed modern cities to become megacities today and have given people almost unlimited freedom to travel,
we are, to some extent, prisoners of our cars. For many of us, property requires monthly payments and insurance policies based on the likelihood of accidents created by humans. Owning a vehicle also comes with the responsibility of maintenance. And, of course, fuel costs. And parking?
The whole idea of parking an autonomous car is wasteful and absurd because it stays in one place all day when you are not traveling to work. We are convinced that this is something that will be increasingly rare since COVID-19 proved that most of us could work from home. The author of the article says that he only uses his car if he is running errands or visiting people (also, probably more irregular in the future.)
So, all this real estate in modern city projects is wasted because we all need to have a place to put the car. And the volume of traffic is also an undesirable by-product of how many people need to have personal vehicles to get anywhere or for companies to transport materials.
Many groups of people, in particular, millennials and gen-Z, are cooling the idea of not only owning homes, but also owning cars. No wonder services like Uber and Lyft, at least before COVID-19, were so popular: they offer people enormous personal freedom without the burden of the car and auto insurance, fuel / energy consumption and maintenance payments.
The author states that he used to rent cars when making business trips. It changed about five years ago. “If I were in a city where Uber and Lyft had services, I wouldn’t do it anymore. It was just so much more convenient to pick up my smartphone, click on a button, and have a driver summoned within minutes. ” No parking problems or worries about returning the vehicle. No worries about having that gas, and no expense reports for an expensive car rental. The only thing you had to worry about was taxi receipts, which Uber is happy to send automatically.
“And at home in Florida, I often called Uber just so that my wife and I could go out to the many restaurants that offer happy hour and have a couple of drinks without having to worry about getting home in safety. When things get back to semi-normal, and the majority of the US population is vaccinated, I will probably start using these services again, ”he says. The hitchhiking trend was so popular pre-pandemic that existing hitchhiking services would be thought to have a bright future ahead. “That said, I think Uber and Lyft may be only a few years old.”
In 2019, Lyft pioneered an autonomous driving service in Las Vegas with its partner, Aptiv, and completed tens of thousands of tours. However, in the opinion of the article’s author, there are only two companies that can sufficiently change the way the car and car-sharing industry works: Apple and Amazon. But neither Apple nor Amazon had much to do with cars now. The transport is about to have a technology based reboot. Details are still taking shape, but future transport systems will certainly be linked, data-driven and highly automated.
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