Huawei Portugal strengthens its presence in the national market with the opening of the online store and the objective of expanding its physical stores by the end of the year. The announcement of the opening of the new online store takes place, on the same day that the Huawei Experience Store, located in Colombo Shopping Center, in Lisbon, reopens its doors after the 2nd general confinement due to the Covid-19 pandemic.
The Huawei online store, available for purchases between the end of this month and the beginning of May, will be a virtual space where consumers can purchase Huawei products, enjoy benefits – such as free order delivery, special priced devices, exclusive campaigns and bundles devices – and get to know some of the new Huawei devices first-hand.
“Huawei continues to prioritize the safety and well-being of its consumers. We know how important it is to provide them with services that respond safely and effectively to their needs. The whole country, and each one of us in particular, is experiencing an exceptional situation, which presents us with several challenges, both professional and personal. The first duty is to protect each other, since the current situation requires it, requiring a collective effort to face this pandemic. For this reason, Huawei will continue its commitment to create more and more solutions that provide its consumers with more and better alternatives, while keeping them safe, ”he said. Ana Lorena, Head of Marketing and Communication at Huawei Consumo in Portugal.
New Huawei online store
With the opening of the new online store in Portugal, Huawei Consumer Business takes another step in the brand’s retail strategy in the national market. According to Huawei’s forecasts, the online store should represent 20% of the brand’s total annual sales in Portugal.
“For a brand like Huawei, it makes perfect sense to also be present with an online sales channel, since it is another way of being close to our consumers, knowing their needs and answering their questions. This was a project that had been part of our strategy for some time but only now, with the acceleration of digital transformation worldwide and the increase in e-commerce, we believe it is the right time to launch it ”, says Ana Lorena.
As a consequence of the current pandemic context, the Portuguese population is increasingly digital. In 2019, ¾ of the Portuguese population used the internet, a number that skyrocketed to 81% of the population due to the impact of Covid-19, which forced the Portuguese to stay at home and close most physical stores. The conclusions are from the study “Digital Economy and Society in Portugal 2020 ”, conducted by ACEPI in conjunction with IDC, which states that more than half of internet users (51%) in Portugal made online purchases during the past year and that almost half of those who buy online are looking for mobile equipment, accessories (40%) and equipment computer and technological (47%).
The purchase process at the Huawei store will be similar to that used throughout the e-commerce: the customer selects the product, makes the payment via MB Way or according to the desired mode and receives the product at the defined delivery location, within 1 to 3 business days. Deliveries are free and are destined, for now, to mainland Portugal.
Also, returns, if they happen, will be facilitated and customers will have the normal 14 days to request the collection of the product at their address or to go to one of the more than 700 collection points of the logistic partner to leave their product.
Another benefit of the Huawei online store will be the exclusive campaigns, which will allow customers to win special prizes or discounts. Thus, and to mark the launch of its online store in Portugal, Huawei will have a pre-launch campaign where consumers can register at the new Huawei store and win vouchers worth up to € 100 to make purchases at the online store from Huawei, a surprise offer for the first 1,000 purchases over € 100 and the possibility of winning a Huawei Mate Xs with unboxing more creative in the pastime of the Huawei website community.
Still to finish, but no less important, Huawei is taking advantage of the opening of its online store to launch first-hand two new products on the Portuguese market: Huawei Watch Fit Elegant and Huawei Band 6.
Huawei Experience Store – Colombo store reopens doors today
Following all the guidelines of the General Directorate of Health (DGS) in the third phase of deflation, the Huawei Experience Store reopens today, at Colombo Shopping Center (Lisbon), with a time from 10 am to 9 pm, from Monday to Friday and from 10am to 1pm on weekends and holidays. With the fulfillment of all the recommendations imposed by the DGS, consumers can enjoy a service that respects the rules of hygiene and physical distance.
At the reopening of the Huawei Experience Store, Huawei also prepared some surprising offers for consumers who purchase smartphones, PCs, wearables and branded audio products in the store.
However, and already with a physical store – the Huawei Experience Store -, Huawei’s plans include expanding the brand’s commercial spaces in order to be even closer to consumers. By the end of the year, Huawei Consumer Business has as its defined objective in the retail strategy the opening of 2 more physical spaces, in national territory.
Huawei: Global Strategy for Retail
Since the opening of the first store Flagship from Huawei, in Shenzhen’s, China, in 2019, that the brand’s strategy has been to continue to develop first-class retail services and models for all of its consumers.
2020 was no exception, Huawei maintained its global strategy and at the end of the year, the brand already had approximately 60,000 stores worldwide, including more than 5,000 Experience Stores.
Based on a store concept that aims to create a “living room” filled with technological innovations, Huawei stores are already a reference in the sector. Inside stores, consumers can relax and participate in free courses provided by the Huawei Community, covering areas such as photography, videography, and fitness & health and other activities. In addition, Huawei provides learning moments to listen to professionals from various sectors, including art and tourism.
In terms of customer service, Huawei is committed to building and improving the capabilities of its core services by focusing on three platforms: offline, online and self-service. Through 2020, Huawei provided services to more than 57 million consumers and used its Artificial Intelligence (AI) technology to help them transition to smart services, allowing them to respond to more than 25 million information requests to consumers through robots.
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