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Huawei Ads: the new incentive program for developers across Europe

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Huawei recently announced the launch of a new incentive program for programmers across Europe, through Huawei Ads, a mobile marketing platform that offers effective solutions in the dissemination of ads to the final consumer. Adapted for Huawei devices, this platform offers several engaging ad formats to more than 700 million device users worldwide.

“Huawei Ads is an important platform to help publishers, developers and application agencies reach mobile audiences and find new growth opportunities in 2021. In a completely exhausted application market, the Huawei Ads platform offers unique and powerful ways to reach users sophisticated smartphones at affordable prices. Through direct channels on Huawei devices, such as Huawei Assistant, high-profile channels like Huawei AppGallery, as well as the various traffic sources from Petal Search, there are many innovative ad options to choose from. We are excited to welcome new agencies and application publishers to the platform and give them opportunities to reach untapped audiences and drive business growth in 2021 ”, he stresses Shen Yun, Country Manager at Huawei Consumo in Portugal.

As of December 31, 2020, the number of registered global developers was already over 2.3 million, including 300,000 developers outside of China. The number of applications launched at Huawei AppGallery in 2020, outside of China, was 10 times greater than in 2019. Currently, Huawei Mobile Services (HMS) are the third largest application ecosystem in the world, with more than 120,000 applications with HMS Integrated core.

Huawei Ads the new incentive program for developers across Europe

As app downloads increase on the AppGallery, the need for each to stand out is greater than ever. For this reason, Huawei remains committed to providing support and encouraging programmers and advertisers with new development aid programs, exploring consumer trends and behaviors. In 2020, there were about 218 billion application downloads, with time spent on applications growing by 20% when compared to last year.

The main benefits offered by the platform also include:

  • Accurate targeting – With more than 700 million registered mobile users, Huawei Ads offers advertisers and developers the best way to reach users of Huawei devices;
  • Powerful channels – this Huawei ad platform gives advertisers and developers the opportunity to choose channels from across the Huawei ecosystem, including direct channels on devices, personalized channels on the Huawei AppGallery, as well as new search ads on Petal Search and image ads on Huawei and the 3rd;
  • Performance-oriented results – access to tools that provide advertisers and developers with production and control resources to maximize return on investment.

“I believe that Huawei Ads is a great opportunity to improve Meteored’s visibility and increase the possibilities for expanding our applications around the world. The results obtained are promising, mainly with the help of the Huawei team ”, declares Andrian Martinez, COO of Meteored, an application with weather information for the whole world.

“Advertising on the Huawei platform offers a unique opportunity to reach users across Europe in an environment premium. The new program to encourage programmers on the Huawei Ads platform is a great benefit for the various applications to achieve their goals, ”he said. Johan Othelius, CEO of Squid.

For programmers, direct advertisers and agencies that sign up for the platform by June 30, 2021 will benefit from additional VIP support and some extra incentives:

  • Free advertising credit available to direct advertisers who qualify for the program;
  • Discounts on media expenses for certified agencies;
  • Dedicated support during the configuration process;
  • Expert advice on campaign configuration and optimization;
  • Access to new beta products under test;
  • Coaching sessions and additional training available for certified partners.

Leading Huawei Push Notifications Providers Help Programmers

Huawei also introduced the integration of three leading Notification providers Push– Batch, Plot Projects and Pushwoosh – in the software kit with Huawei Mobile Services dedicated to developers, offering them the best possible tools to reach the 530 million active users of the platform worldwide.

As a result of these new collaborations, application programmers and publishers using Batch, Plot Projects and Pushwoosh can now better target users of Huawei devices in real time, thanks to the easier integration of Notifications Push, helping them to increase engagement with their target audience.

“We are delighted to be collaborating with some of the leading suppliers of Push Notifications around the world, which allows for better engagement between our community of application developers and their users. Huawei continues to create several resources and programs to help programmers leverage the brand’s huge user base and various promotion channels, with the aim of bringing its products and services to the world ”, he stressed Peter Gauden, Head of WEU EcoSystem Marketing at Huawei CBG.

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