With many restrictions that prevent Chinese citizens from accessing global websites, Google Chrome, the most popular web browser in China, may lose its users dramatically after the launch of Microsoft Edge. This reduces the use of VPN services in China.
So, how will Microsoft Edge threaten Google Chrome’s dominance in China?
Google Chrome has between 30 to 39 percent of the Chinese market, and this is impressive how Google Chrome maintains this percentage despite the fact that Most Google apps are banned in ChinaThe firewall in China prevents citizens from accessing tools such as: search, the Gmail email application, and even the Chrome Web Store.
This means that if users want to download an add-on, they will first need to set up a VPN service on their devices, which is an approach shared by any user in China who wants to circumvent Chinese censorship. However, we find that after the launch of the new version of the Microsoft Edge browser in Earlier this year, this could seriously pose a threat to Google Chrome’s dominance in the Chinese market.
As many reports stated that Chinese users have liked the browser interface, and most importantly, Microsoft’s website can be accessed in China without any restrictions, so it is not necessary to use a VPN service to download browser extensions.
And since the Microsoft Edge browser was developed using an open source Chromium engine, this means that it works exactly like Google Chrome itself. This makes it very likely that more Chinese users will start switching to the new Microsoft browser, especially those who do not want to Go through the hassles of using the VPNs that the Chinese government routinely removes.
It is worth noting that the Chinese tendency to use non-Chinese web browsers, such as: Microsoft Edge, Google Chrome or Firefox, is due to how Chinese web browsers work, such as: UC Browser, 360 Browser, and QQ Browser They generally function as news aggregators or advertising platforms.
This means that they are often much more crowded than global browsers which provide a less crowded user interface and are virtually ad-free and thus are preferred by many users even if they have to use a VPN service to use it.