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Google will have to adapt its ad technology after fine

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Google has also promised to make it easier for its competitors to use its advertising tools, after a lawsuit in which France imposed a fine of around 220 million euros. “The decision that sanctions Google is significant because it is the first in the world to deal with a complex algorithmic auction process used ​​for online ads,” said Isabelle de Silva, head of the French authority.

The investigation revealed how Google used its dominance in ad servers to favor its own services over competitors on ad servers and SSP platforms [sell-side].” Google’s advertising division has faced scrutiny from French regulators in the past.

In 2019, the watchdog fined Google 150 million euros for opaque and unpredictable advertising rules after suspending a French company’s Google Ads account without notice. Google has also clashed with regulators and publishers in the country over the use of snippets of content in its news section.

Google will have to adapt its ad technology after fine

So, and now Google has agreed to pay a €220 million fine and change its advertising practices after France’s competition authority discovered that it had abused its dominant position in online ads.

Following a 2019 complaint from News Corp. and from the French newspaper Le Figaro, France decided that Google was favoring its own advertising services over rivals.

In a blog post, on here, Google explained how it planned to change its ad rules, offering publishers “greater flexibility” by improving interoperability between its ad manager and third-party ad servers. “Furthermore, we reaffirm that we will not limit Ad Manager publishers to negotiating specific terms or prices directly with other sales platforms. “

Source: gadget

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