Austrian privacy activist Max Schreims has filed a complaint against Google and the Android operating system, which Schreams and his data protection organization say is illegally tracking Android users.
Shrimz has a strong track record of filing online privacy complaints against Apple and the IDFA tracking code used on iPhones in November.
It is also the cause of the collapse of the two data-sharing agreements between the United States and the European Union, which made companies uncertain about how to legally transfer personal data from the European Union to the United States.
Shrimz pointed out that Google violates the privacy rights of more than 300 million European citizens who use Android phones.
And centered The complaint The new one, presented by Shrimz’s non-profit Noyb to the French privacy watchdog CNIL, is about the AAID Android Ads ID, which is a unique code for every Android device, and the operating system passes it on to app developers and advertisers so that they can track user activity and target them with personalized ads.
According to Shrimz, Android generates an AAID without the user’s knowledge or consent, thus violating a so-called EU cookie law separate from the GDPR of 2018 in the European Union.
Filing a complaint about electronic privacy enables the French regulator to make a decision on its own, rather than having to delay the process by contacting other watchdogs across Europe, as is the case with a GDPR complaint about a company operating across the European Union.
The French privacy watchdog CNIL showed a willingness to take strict action against major technology companies over privacy violations, as Google just months ago fined more than $ 120 million for violating the electronic privacy directive by placing cookies in users’ browsers without asking their consent or explaining why the tracking occurred. .
Noyb’s complaint says: It’s impossible for users to delete the AAID that’s tracking them, and they can only reset the ID.
Noyb said: Imagine having colored material on your feet and hands that identifies every step, every movement, and everything that you touch within the ecosystem of the mobile device and you cannot remove it, and this colored material represents the identifier of Android ads, as it is a tracking tool that identifies every action you take inside and outside the mobile device ecosystem .