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Google intends to show TikTok and Instagram videos on the mobile app

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Google’s search engine may have the ability to display Instagram and TikTok videos in search results in the future.

A Google spokesman confirmed that the company is developing a “carousel” where short videos of the two applications are presented. In the original version, only videos from Google’s platforms were shown.

Although it has not detailed its plans or specific dates, Google has confirmed that the feature is in a limited pilot testing phase. When clicking on the videos that appear, the user is taken to the web page of the social network in question, even if the respective apps are installed on their smartphone.

The recent inclusion of videos from TikTok and Instagram was discovered by Twitter users, such as Brian Freiesleben who came across the functionality when doing a search for the football team Green Bay Packers.

For now, not all users will be able to see Tik Tok videos on the search engine.

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Functionality tests come after the Mountain View giant launched in August this year a “carousel” that aggregates short videos, such as from YouTube or Trell, the Indian “rival” of TikTok, on Google Discover.

Remember that Discover is “hidden” on a screen to the left of the homepage, on most Android smartphones, but it can also be accessed through the Google app itself. The application gathers articles on topics that may interest the user, videos, weather updates, as well as game results of the sports teams that follow.

It should be recalled that TikTok was the most downloaded application worldwide in 2020, according to a report by the consulting firm AppAnnie. The report takes into account downloads on Android devices and iPhones.

The social network of Chinese company ByteDance rose three positions in the ranking, surpassing Facebook applications, compared to 2019.

Source: TechCrunch

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