Ford is spending $ 30 billion on electric cars by 2025. andSays: 40 percent of its global fleet will be fully electric by 2030.
The company is working on fully electric versions of the Explorer and Lincoln Aviator.
It is also developing two new electric vehicle platforms: the first for full-size pickup trucks, and the second for rear-wheel drive and four-wheel drive.
The company previously allocated $ 22 billion to electric vehicles. In the same context, it announced its goal to be fully electric in Europe by 2030.
On the other hand, Ford is also working on setting up a standalone business for its commercial vehicle division called Ford Pro.
The company hopes to capitalize on its dominance by offering more services to customers, as it makes up 43 percent of the commercial truck and truck market.
These announcements are part of a new business plan introduced by Ford called Ford Plus.
This plan is about creating close and lasting customer relationships that will last beyond the purchase of the car.
Ford plans to make sure its future cars are fully networked, which is something it will want to do quickly.
Ford wants to have more vehicles that can be retrofitted over the air than Tesla by mid-2022
And cars with better connectivity allow Ford to offer things like: More convenient mobile service.
Connected services are also a large part of Ford’s commercial vehicle division plan.
The advanced version of the telecommunications offerings has 160,000 customers, for example.
The Ford Plus is another attempt to rethink the Ford business more generally.
The century-old automaker has spent a lot of time rethinking business over the past few years.
The former CEO led a major restructuring of the company in 2017.
As a result, the process led to decisions, such as Ford shutting down manufacturing efforts in Brazil and partnering with Volkswagen on autonomous, electric and commercial vehicles.
Ford says 80 percent of customers choose the more expensive extended-range Mustang Mach-E versions.
On the other hand, Ford has reported that it has raised 70,000 deposits for the all-electric F-150 Lightning vehicle that was announced last week.
The company’s announcements come at a time when there has been a major change in the auto industry.
And theGeneral Motors says it hopes to build only light, zero-emission vehicles by 2035. It recently launched Its vehicle business and service named BrightDrop.