Snapchat introduced the story format in 2013. Instagram copied this resource in 2016, and ephemeral posts quickly spread to social media, including Facebook and LinkedIn.
Twitter only announced in March 2020 Fleet, a “stories” of Twitter but in social networks, the secret is to test. And after analyzing the performance of its Fleets feature, Twitter decided to end it as of the 3rd of August, after having adopted it after most of its main customers.
Twitter announced last Wednesday that it would end the Fleets feature, where users can share texts, photos and videos that disappear in 24 hours, like stories on Instagram, due to the low receptivity of its users. Fleet ended up not being able to fulfill its main objective: to attract new users to the platform.
in your blog, Ilya Brown , head of product at Twitter, said that Fleets was created to be “an ephemeral way for people to share their fleeting thoughts”, however, the expected use of Fleets users was not verified.
With Fleets, full-screen ads also end, but the platform said that it is already working on an alternative.
Twitter is working on several features and it is possible that we will have new things in a short time. For now Kayvon Beykpour, leader of the Twitter product team, says that all platforms need to be optimized and that the decision to eliminate Fleets turns out to be a way to offer its users only features that they identify with.
Twitter becomes the first social network to disable a story sharing feature.
Source: The New York Times