Facebook continues its campaign against Apple’s iOS 14 privacy updates, adding a notification within its iOS app telling users that the information it collects from other apps and websites can help maintain free use of the platform.
A similar message was seen on the Instagram app for iOS, as Facebook is the parent company of Instagram.
The company refers to the notifications as educational screens, and said it has provided more details on how it uses the data for personalized ads, according to For a blog Dan Levy, Vice President of Facebook for Advertising and Business Products.
The notice says: This version of iOS requires us to ask permission to track some data from these devices to improve your ads, and you can learn how to restrict the use of this information if you don’t turn on the option via this device.
He added: We use information about your activity from other applications and websites in order to display more personalized ads for you, help maintain free use of Facebook, and support companies that rely on ads to reach their customers.
New subscription requirements in the latest versions of iOS 14, including iOS 14.5, require developers to obtain explicit consent from device owners to allow IDFAs to be shared and collected across apps.
Under Apple’s new policy, application developers are still able to use other information that the user provides for the targeted ad, even if the user chooses not to allow the app to track it, but this information cannot be shared with another ad-tracking company.
If the developers try to circumvent the subscription requirements, or try to replace the IDFA with another piece of identifying information, such as the email address, then this application will be deemed to be in violation of the subscription requirements, and the rules also apply to Apple’s own applications.
Facebook has been a vocal critic of iOS 14’s privacy updates, arguing that privacy changes may harm small businesses that may rely on their ad network to reach customers.
In statements to the press and in newspaper ads, Facebook said: Apple is encouraging new business models for applications by relying less on ads and more on subscriptions, which could give Apple a discount.
But the tactic of maintaining free use of Facebook and Instagram appears to conflict with the company’s slogan stating that it was free and always free.
The company removed this logo from its homepage in 2019, and CEO Mark Zuckerberg did not rule out a paid version of the platform when he testified before Congress in 2018, stating: There will always be a free version of Facebook.
Zuckerberg attacked Apple in January, citing it as one of Facebook’s biggest competitors.
Zuckerberg said: Apple has every incentive to use its dominant position on its platform to interfere with how our and other applications work, which it does regularly to favor its own applications, and this affects the growth of millions of companies around the world, including the upcoming changes in iOS 14.
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