Plans Facebook’s platform for testing how people are responding to see fewer posts about political content in the news feed.
The social media giant, starting this week, is temporarily reducing political content for a small percentage of people in Canada, Brazil and Indonesia, with a test in the US a few weeks later.
The tests continue for the next few months, and the experiment is in response to people’s desire that they do not want political content to dominate the news feed.
Facebook aims to improve its news feed by creating a new balance of the content people want to see.
The platform states that political content makes up only about 6 percent of the typical news feed right now in the United States.
However, this small percentage clearly had a very significant impact, leading to years of discussions about the polarizing effects of people who often get misleading political stories.
Facebook was widely blamed for stoking polarization and strengthening the far-right voices.
The platform said in October that it temporarily stops recommending civil and political groups to users in the United States, and last month made clear that the change had become permanent.
The tests about reducing political content in general come as part of Facebook’s initiative, as the CEO of the company said: Facebook wants to continue political discussions at the grassroots level, but users do not want politics and the fight to control their experience in our services.
And Facebook explained that health agencies and information on the Corona virus from official groups, such as the World Health Organization, are exempt from low political distribution.
The tests come after years of frustration, in nearly all directions, about how Facebook handles political content.
Reported The Wall Street Journal last year reported that Facebook halted an internal effort in 2018 to make its site less divisive.
Meanwhile, Facebook has been making choices of its own that appear to be further divisive.
In 2017, the company backed away from cuts to political content distribution that could have had a major impact on the right-wing, and instead introduced changes that drastically limited access to left-wing websites. mentioned The newspaper.