Facebook has launched a new feature that allows companies to monetize events that take place over the social network, and the feature was launched in the United States, in addition to 19 other countries.
In a call with reporters, the head of the Facebook app (Fiji Smoo) said: The Facebook Events feature is designed for personal events, but with the spread of the novel coronavirus (COVID-19) COVID-19 and the resulting social distancing orders, the network has shifted “really quickly” to support events. Online.
In June, Simo said that live broadcasts on Facebook pages have doubled compared to the same period in 2019. And now Simo explained in Post The new feature will enable companies to host larger events through Facebook Live, and the company is also testing the ability to host smaller, more interactive gatherings in Messenger rooms. The goal is to give business owners the ability to create the event, set a price, promote the event, collect payments, and host the event itself from one place.
“As social distancing orders continue to be enforced, many companies and content creators are introducing their events and services online to connect with existing clients and reach new ones,” Simo wrote. “People also rely on live video and interactive experiences when they are unable to physically meet together,” he added.
Simo said Facebook will not collect any fees from paid online events for at least next year. So, companies on the web and Android system in countries where Facebook Pay is available can keep 100% of revenue from online events. However, this will not be the case on iOS.
Regarding iOS, Simo said: “We have asked Apple to reduce the App Store tax of 30% or allow us to provide (Facebook Pay) so that we can absorb all costs for companies that are struggling during (Covid-19). Unfortunately, they rejected our requests and the SMEs will only get 70% of their hard-earned revenue. ”