Facebook is developing New tools Instagram platform in order to help content creators make more money from the platform.
At the Creator Week event, Mark Zuckerberg introduced new features that help influencers earn extra money by achieving specific goals.
With the new program, influencers can earn additional payments by achieving certain achievements.
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Instagram content creators can earn rewards by selling a set number of badges within their broadcasts, or broadcasting in collaboration with another account.
Rewards come through Facebook through Stars Challenges, which reward content creators for achieving broadcast goals and completing other specific tasks.
Besides increasing revenue for content creators, new challenges can also motivate influencers to spend more time creating content for their fans across Instagram and Facebook than on other platforms.
“We believe you should be rewarded for the value you provide to your fans and to society at large,” Zuckerberg said during the event.
The CEO provided new details about the company’s plans to allow influencers to earn commission directly from in-app shopping posts.
With the change, brands can set commission rates for the products they sell on Instagram.
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Facebook Offers Additional Funds:
When content creators tag these products in their posts, they then receive a commission based on the number of sales generated by their posts.
Instagram plans to start testing the features with a small group of content makers and companies in the US including Benefit, Kopari, MAC, Pat McGrath Labs and Sephora.
Instagram allows content creators who sell their own products to link their existing storefronts to Instagram accounts.
Zuckerberg had previously longed for the content creator stores feature, but it is now being rolled out to content creators.
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Facebook introduced the new tools as it ramped up its efforts to attract content creators, who have an increasing number of platforms available to monetize their followers.
Instagram’s biggest stars have managed to strike sponsorship deals with brands in the past.
However, the platform hasn’t done much to facilitate these kinds of deals, especially for emerging names that may not be well known.
But Zuckerberg has previously spoken of the need for some kind of middle class for content creators. that can make platforms sustainable for a larger group of people.
Zuckerberg also confirmed at the Creator Week event that Facebook intends to obtain more favorable terms than those imposed by Apple, when it begins taking its commission from content creators in 2023.
Zuckerberg did not say what the terms are. But it will be less than the 30 percent that Apple and others take.