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Facebook offers “extra money” for those who stream the most

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Instagram is investing in new tools to help its creators make more money from the platform. During the first Creator Week event, Mark Zuckerberg introduced new features that will help influencers earn “extra money” toward specific goal achievements.

With the new program, influencers can earn additional payments “for reaching certain milestones”. On Instagram, creators can earn “bonus” by selling a certain number of badges in their streams or streaming with another account. On Facebook, bonuses will come through “Stars Challenges”, which reward creators for meeting streaming goals and completing other defined tasks.

In addition to increasing revenue for creators, the new challenges could also encourage influencers to spend more time creating content for their fans on Instagram and Facebook compared to other platforms. “We believe you should be rewarded for the value you add to your fans and the wider community,” Zuckerberg said at the event.

Facebook offers extra money for those who stream the most

The CEO released new details about the company’s plans to allow influencers to earn commission directly from in-app purchases posts. With the change, brands can set commission rates for products they sell on Instagram. When creators tag these products in their publications, they earn commission based on the number of sales generated from their posts.

Furthermore, Instagram is allowing creators who already sell their own products to link their existing stores to their Instagram profiles. Zuckerberg had already unveiled the “creator shops” feature a bit, but now it’s being released to creators.

Facebook has introduced the new tools as it intensifies its efforts to attract creators, who have a growing number of platforms available to monetize their followers.

1623320062 624 Facebook offers extra money for those who stream the most

While Instagram’s biggest stars have struck sponsorship deals with brands in the past, the platform hasn’t done much to make this sort of arrangement easier, especially for emerging names that may not have as much recognition. But Zuckerberg recently spoke of the need for a kind of “middle class of creators” that can make platforms sustainable for a wider range of people.

At Creator Week, he also – again – emphasized that Facebook intends to have more favorable rates than those applied by Apple when it starts receiving fees from creators in 2023. He didn’t say what those rates would be, but that he said “it will be less than the 30% that Apple and others receive.”

Source: gadget

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