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Facebook launches strong criticism of Apple and change in privacy policy

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Facebook decided to launch a strong attack on Apple after it announced a privacy change that, according to the social network, will jeopardize many of the small businesses, as well as kill applications that, until now, have remained free to access.

Yesterday, Facebook published ads in newspapers, launched a new website and blog posts outlining its arguments against Apple’s change in privacy, which claims to “threaten the personalized ads on which millions of small businesses depend to find and reach customers”.

Soon, Apple will make a change to users’ iPhones in the name of privacy and fundamentally change the way mobile advertising works on those devices. The manufacturer will take a privacy option that was disabled on users’ phones and place it in prominence when they open an application. It is expected to have a dramatic impact on advertisers’ ability to target ads the way they have done, as people are unlikely to accept it.

facebook lanca forte critica a apple e a mudanca na politica de privacidade

Facebook has been openly talking about the change since it was announced in June, accusing Apple of moving the free, ad-supported internet to paid applications and services, where Apple can get its 30% reduction by joining the Epic Games and other companies that have criticized this attitude from Apple.

A new ad, scheduled for publication in The Wall Street Journal, The New York Times and The Washington Post today, took a different turn: suggesting that content creators will have to resort to subscriptions to replace lost ad revenue, and letting consumers pay for what was once free.

“Pick up your favorite cooking sites or sports blogs,” read the ad text. “Most are free because they show ads. Apple’s move will limit its ability to place personalized ads. To survive, many will have to start charging subscription fees or adding more in-app purchases, making the Internet much more expensive and reducing free, high-quality content. ”

The previous day’s announcements introduced a new Facebook for Business page, which includes videos of interviews with business owners speaking out against the change introduced by Apple. It also includes explanations of what will happen, and a “toolkit” for making posts with the hashtag “#SpeakUpForSmall” to talk about the change.

“We believe that it is a simple matter to defend our users. They must know when their data is being collected and shared with other applications and websites – and they must have the option of allowing it or not, ”said Apple in a statement. “The transparency of application tracking in iOS 14 does not require Facebook to change its approach to tracking users and creating targeted advertising, it simply requires them to make that choice for the user.”

Source: The Verge

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Originally published on GSM Nigeria Blog! All rights reserved Nigeria GSM
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