Facebook has begun testing a new feature that simulates the experience of the popular short video application (TikTok) in its main application, after several attempts to imitate the Chinese application.
The social media giant had launched a mock application called (Lasso), but modified it, then recently added a feature that simulates (TikTok) in the name of (Reels) to the Instagram application, and is now testing enabling users to share short videos in its main application.
The company confirmed to (TechCrunch) website TechCrunch Test the short videos feature in the Facebook app in India, where the company has the largest number of users in the world. Facebook added a new section dedicated to “Short Videos” within the “Latest News” page. And at the top of the section there is the Create button, which by clicking on it launches the application’s camera, where users can create a short video, and they can review the videos posted inside the new section as well.
A Facebook spokesperson told TechCrunch: “We are always testing new creative tools so we can learn how people want to express themselves. Short videos are very popular and we are looking for new ways to provide this experience for people to connect, create, and share on Facebook. ”
The test comes as Facebook continues to benefit from the absence of TikTok – the app owned by ByteDance – which was banned by the Indian government in late June. Facebook launched the (Rails) feature in India last month, weeks before it was launched in dozens of additional markets. A source familiar with the matter said: The daily participation of Facebook services in India has increased by more than 25% since the ban on TikTok.
Dozens of local startups, such as Twitter-powered ShareChat and MX Player, have launched standalone apps or integrated features to replicate the social experience that TikTok has provided to users in recent weeks. The local apps claimed to have gained tens of millions of new users during this period.
YouTube has also rolled out a similar feature, still in the testing phase, to more users in India in recent weeks.