Topics may be coming to Facebook soon, as the platform is testing a new feature that gives public figures the ability to create a new post linked to a previous post on a related topic.
This feature links posts together more visually so that fans can easily follow updates over time.
When a new post appears in your followers’ news feed, it is shown as connected to the other posts in the thread.
Social media consultant Matt Navarra first discovered this feature in action, andParticipate Several screenshots of how it looks.
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Facebook confirmed that it is testing the feature with a small group of public figures at the moment.
Public Profile is a specific type of Facebook Page category that targets high profile individuals or anyone else who wants to create a more public presence on Facebook.
The platform explained that these threaded posts have a “View Post Thread” button, which allows followers to easily navigate to view all posts in the topic.
And when you press the button, it appears where you can see all the threaded posts linked together in one place.
The platform did not confirm if the test is being rolled out more broadly to other public figures or when it will later be expanded to other Page categories, such as companies or groups.
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Facebook is testing the topic feature
Topics are useful across sites like Twitter, where the character limit makes it difficult to have more accurate conversations. But a Facebook post can be up to 63,206 characters (or about 225 tweets).
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Instead of long posts, Facebook threads can be used to comment directly on an event such as an award show.
Users can also post updates via their existing posts in threads instead of updating the original and writing an edit to add.
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Given that the platform is testing this feature with public figures, its intended use may be to make news sharing simpler.
The platform suffers from misinformation issues. Therefore, topics can provide useful context for journalists or government officials who share information about developing news events.
The test comes after the company announced its Bulletin newsletter earlier this week.
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