DJI Automotive, a manufacturer of autonomous civilian aircraft, recently unveiled DJI Automotive As a department Separate within the company, and according to For publication In Chinese, there is more news on this front coming at the Shanghai Auto Show.
The DJI Automotive division focuses on developing research, production and sales of autonomous drive systems and related key components.
The company is working on providing sensors for self-driving vehicles to car companies under the DJI Automotive brand, as well as assisting those Companies are building affordable self-driving cars for users.
Rumors about this began to surface a few months ago, when Reuters reported in January that the company was building an engineering team to work on self-driving technologies.
Although it makes drones, it is also a robotic technology company, and some DJI technologies are suitable for autonomous vehicles.
Autonomous vehicles are more about sensors and software than anything else. They need them to sense the environment, interpret what this data means, and make decisions based on what the sensors capture to help steer the vehicle.
DJI has enormous experience with the autonomous vehicles represented by its drones, as these aircraft include many parts of the technology important to navigate the world around them.
DJI products come equipped with obstacle avoidance sensors and the LiDAR system, which includes measurement of light reflected from the laser to continuously scan the environment within range.
DJI puts these technologies into small and lightweight products such as drones, and is developing software that aligns with those technologies, which many car manufacturers lack.
Accordingly, DJI has expertise in many of the basic technologies required for such a project, as well DJI has at least 14,000 employees, half or more of them are engineers.
Although drones are clearly their main product line, a company of this size is able to enter other emerging markets.
The company also has a partnership with Livox, a manufacturer of LiDAR systems, which unveiled at CES 2020 new LiDAR modules intended for use in autonomous vehicles.