A group of celebrities announced that they will participate today, Wednesday, in freezing their accounts on the Instagram platform for a period of 24 hours as part of the movement.Stop Hate For Profit“To protest what the organization calls Facebook’s repeated failures to address hate speech and disinformation about the elections on its platforms.
Many popular advertisers, including Starbucks, Coca-Cola and Verizon, have temporarily stopped posting ads on the social media platform this summer after “Stop Hate For Profit” advertisers called for a boycott of Facebook in July.
Although the temporary boycott of a portion of Facebook advertisers attracted widespread attention, the impact on the company’s profits was minimal.
The group said the goal was to pressure the company to take tougher steps to stop the spread of hate speech and disinformation on its platform.
The organization specifically wants Facebook to remove groups that promote white supremacy, hatred and violence, in addition to banning any page with a call to arms and removing politicians’ exemption from verifying content, among other requests.
In one recent incident, Facebook reportedly refused to remove a page for a militia organization based in Kenosha, Wisconsin, despite hundreds of notifications from users that the page included a call to arms and comments calling for violence against protesters.
Facebook removed the page after a gunman at the protest killed two people, a mistake CEO (Mark Zuckerberg) later described as an operational error.
The organization is now turning its attention to Facebook’s Instagram platform, asking celebrities to freeze the account for 24 hours with only one post that criticizes the company.
Participants include Sacha Baron Cohen, Naomi Campbell, Judd Apatow, Amy Schumer, Sarah Silverman, Kate Hudson, Leonardo DiCaprio, Rosario Dawson, Isla Fisher, Scooter Brown and Mark Ruffalo, along with Katy Perry, Michael Jordan and Ashton Kutcher.
Kim Kardashian also joined the celebrities boycotting Instagram for a day, and Kim Kardashian has one of the most followed Instagram accounts, with over 188 million followers.
Kim Kardashian’s adoption of this campaign threatens to deal a new blow to Facebook’s image and its cautious management regarding its relationship with celebrities, as the company allocates significant resources to celebrity partnerships, with special teams to handle their requests and give them early access to new products.