There is no big doubt that Facebook has been leading the mobile market when it comes to applications (and beyond). If it’s true that Facebook created or encouraged Messenger, it also ends up showing that, in reaction to the acquisitions of other companies, it made the right bet, as is the case with WhatsApp and Instagram, which, together with Facebook and Messenger, lead the world’s most downloaded list of non-gaming applications with over 3 billion downloads.
But a player has just entered this ranking which turns out to be no surprise, there are also rumors that the Facebook tried to buy, but as it failed, it ended up copying the features that made it stand out and some of its apps have the short videos. But Tiktok did not lose growth and became the first non-Facebook (and non-gaming) application to reach three billion downloads worldwide on iOS and Android.
The data is revealed by Sensor Tower reveal that the app, including its Chinese version of iOS called Douyin, was the non-game-related app with first half 2021 downloads, even surpassing Facebook and generating an estimated more than $919 million spent by consumers.
TikTok adoption accelerated in 2021 with downloads for the first time increasing by two percent from Q4 2020 to Q1 2021 to reach 177.5 million, and increasing by 16 percent from Q1 2021 to the second quarter of 2021 to reach 205.4 million. This is the biggest growth the application has had since the record quarter in early 2020, when it had more than 315 million installations.
New TikTok downloads are down 38 percent year-over-year from nearly 619 million in the first half of 2020, but that’s partly due to the app’s removal from app stores in India. Even so, consumer spending on TikTok increased by 73%.
The app has been installed over three billion times, making it the fifth non-gaming app to do so. The other four apps that have achieved this mark are WhatsApp, Messenger, Facebook and Instagram, all owned by Facebook.
Globally, consumer spending on TikTok has already exceeded $2.5 billion, with just 16 non-gaming apps amassing more than $1 billion in gross revenue since 2014, and only Tinder, Netflix, YouTube and Tencent Video reached over 2.5 billion.